The PCOM Brand


Philadelphia College of Osteopathic Medicine is more than a college—it is also a brand.

Our brand is not just our logo, colors, photos, or advertising. While those are all part of it, they are not all of it.

Our brand is our entire story. It’s the story of unique experiences you can’t find elsewhere. It’s the story of instructors who see the whole student, and teach them to see the whole patient. It’s a story about the kind of health care that humanity needs, and the students, faculty, staff, and alumni who are using it to build a healthier world.

PCOM's Office of Marketing and Communications recently earned a number of honors related to creative work, some of which is connected with the launch of the brand. 

What is a brand?

A brand is a personal perception. Simply put, our brand is what students, employees, community members, peers, and outside observers think, feel, and respond to when they hear the words: Philadelphia College of Osteopathic Medicine.

Our brand is our entire story.

Keep in mind that this perception looks and feels different to each individual.

Ultimately, by creating a strong and versatile brand, we continue to shape the way people think and feel about PCOM, for the better.

How did we develop the PCOM brand?

Through a discovery process. PCOM engaged with brand agency 160over90 and interviewed students, faculty, staff, and administrators. That process led to the development of PCOM's new brand.

Launching the new brand

In September 2015, PCOM announced the new brand to the PCOM community. Over the course of a year, PCOM worked with a Philadelphia branding agency, 160over90, to develop the new brand. Elements of the new brand design and concepts are incorported in the College website,, which launched in October 2015, and in a billboard that was created specifically for the pope's historic visit to Philadelphia in late September 2015.




Examples in the marketplace

The new brand features bold design elements, colors and photography, along with a philosophy that fully encompasses the many unique facets of the institution. The new brand better solidifies PCOM's place as a leader in educating the most effective and competent physicians and providers in this changing world of health care.

Video spots

PCOM Video Spot


GA-PCOM Video Spot


PCOM Shapes the Future of Health

GA-PCOM Shapes the Future of Health

#WhyIDO: Michael Becker, DO '87, Vice Chair, Family Medicine

Award winner

#WhyIDO: David Truscello (DO '18) 

award winner

Print advertisements

Forensic Medicine


Print Ad


Social media

Social Media



 Pharmacy billboard 

Psychology Billboard


Transit system advertisements







Bus ad


Digital advertisements

Digital Ads

award winner 

Digital pharmacy and psychology ads 



Poster design





The Brand in Action

A series of videos serves to showcase the PCOM brand. Check out the promotional videos for each campus below, and view Student Story videos on PCOM's YouTube channel.




Office of Marketing and Communications
Phone: 215-871-6300 | Email:

Wendy Romano
Chief Marketing and Communications Officer