The PCOM Brand

AACOM, CUPRAP and Higher Education Marketing Logos; Check out our award-winning work from the following organizations.

Philadelphia College of Osteopathic Medicine is more than a college—it is also a brand.

Our brand is not just our logo, colors, photos, or advertising. While those are all part of it, they are not all of it.

Our brand is our entire story. It’s the story of unique experiences you can’t find elsewhere. It’s the story of instructors who see the whole student, and teach them to see the whole patient. It’s a story about the kind of health care that humanity needs, and the students, faculty, staff, and alumni who are using it to build a healthier world.

PCOM's Office of Marketing and Communications recently earned a number of honors related to creative work, some of which is connected with the launch of the brand. 

What is a brand?

A brand is a personal perception. Simply put, our brand is what students, employees, community members, peers, and outside observers think, feel, and respond to when they hear the words: Philadelphia College of Osteopathic Medicine.

Our brand is our entire story.

Keep in mind that this perception looks and feels different to each individual.

Ultimately, by creating a strong and versatile brand, we continue to shape the way people think and feel about PCOM, for the better.

How did we develop the PCOM brand?

Through a discovery process. PCOM engaged with brand agency 160over90 and interviewed students, faculty, staff, and administrators. That process led to the development of PCOM's new brand.

Launching the new brand

In September 2015, PCOM announced the new brand to the PCOM community. Over the course of a year, PCOM worked with a Philadelphia branding agency, 160over90, to develop the new brand. Elements of the new brand design and concepts are incorporated in the College website,, which launched in October 2015, and in a billboard that was created specifically for the pope's historic visit to Philadelphia in late September 2015.




Examples in the marketplace

The new brand features bold design elements, colors and photography, along with a philosophy that fully encompasses the many unique facets of the institution. The new brand better solidifies PCOM's place as a leader in educating the most effective and competent physicians and providers in this changing world of health care.

Video spots

PCOM Video Spot


GA-PCOM Video Spot


#WhyIDO: PCOM Celebrates National Osteopathic Medicine Week

#WhyIDO: GA-PCOM Celebrates NOM Week 2018

PCOM's Cathy Hatcher, PhD, discusses her research on reelin signaling in coronary vessel formation

Award winner


Print advertisements

 GA-PCOM Training the Front Lines of Health print advertisement


PCOM - The Art and Science of Health Starts Here print advertisement


PCOM South Georgia - Good Doctors Make Great Neighbors print advertisement


PCOM Forensic Medicine program print advertisement



Examples of PCOM Admissions brochures


Social media

PCOM Social Media ad example

  PCOM - Happy National Primary Care Week - instagram post example

PCOM - Watch live coverage of commencement on Facebook - instagram post example

PCOM instagram post example
PCOM - Instagram Story Takeover - Twitter tweet example

PCOM - Twitter tweet example


Award winner



PCOM - Discover an Education in Whole Person Health Care outdoor billboard

Award winner
GA-PCOM - Pharmacists Solve Everyday Problems Every Day - Outdoor billboard 

PCOM - Reverse Psychology is Totally a Thing - outdoor billboard


Transit system advertisements

PCOM advertisement on the side of a SEPTA bus


PCOM advertisement on the rear of a SEPTA bus







Transit wall advertisement


Digital advertisements

GA-PCOM - Explore a Meaningful Career in Medicine digital advertisement banner GA-PCOM - Explore a Meaningful Career in Pharmacy digital advertisement banner PCOM Psychology - Explore a Meaningful Career in Psychology digital advertisement banner


 PCOM - Explore a Meaningful Career in Medicine digital advertisement


GA-PCOM - Explore a Meaningful Career in Medicine digital advertisement



PCOM walkway signage


GA-PCOM Physical Therapy building signage


PCOM South Georgia groundbreaking event signage


PCOM street signage



Photos of featured stories from PCOM Digest Magazine publication






Student wearing PCOM swag posing in front of SEPTA bus with PCOM ad.


Apparel kiosk selling PCOM clothing, accessories and other swag.


GA-PCOM student posing with GA-PCOM swag



The Brand in Action

A series of videos serves to showcase the PCOM brand. Check out the promotional videos for each campus below, and view Student Story videos on PCOM's YouTube channel.




Office of Marketing and Communications
Phone: 215-871-6300 | Email:

Wendy Romano
Chief Marketing and Communications Officer